Posted by Jessica Pryce on May 4th, 2016
Q: On a scale of 1-10, how delighted were we on Thursday night?
A: At least 12…
Thursday evening saw us dressed to the nines and winning the EVCOM Screens Awards 2016 Communications Effectiveness Gold Award for a video we produced for the Police Federation, entitled ‘You don’t know what you’ve got until it’s gone’.
We worked with those lovely folk over at London based video production company @Voytek to produce the much talked about video which went viral upon release last year amassing 60,000 hits in 24 hours, with the figure now standing upwards of 85,000…
Impressive right? Yep, the judges agreed, noting in their feedback that it was a ‘‘clear, well executed idea driving extremely impressive results including saving the Federation £1.5 million in potential cuts’.
‘You don’t know what you’ve got until it’s gone’ was produced to demonstrate how police officers are an integral part of all communities; whose role is far more than just fighting crime. The aim was to stress the hugely valuable day-to-day work police officers carry out which may not always be obvious, but has more of an impact on people’s daily lives then is initially realised. The video also highlighted the danger that the reassuring presence of a police officer out on routine patrol will gradually disappear. The video was launched at the Police Federation’s Annual Conference and presented to the Home Secretary during the keynote session of Conference.
(Pictured L-R: Steve White, Chair of Police Federation and Paul Leeks, our Joint Managing Director)
The film has now become part of the Police Federation’s ‘Believe in Blue’ campaign.
And now the final word from our Joint Managing Director Paul Leeks, who collected the award with members from @Voytek and Pol Fed at the awards ceremony, ‘We are absolutely delighted and honoured to receive this prestigious recognition from EVCOM in our 30th year. The video highlights key issues in the Police Federation ‘Cuts have Consequences’ campaign and its success is a testimony to the fantastic team who worked together to produce it’.