A day in the life

Posted by Jessica Pryce on August 23rd, 2016

This week it’s the turn of our Head of Projects, Andy Ray! Andy has been the lead Project Manager on a series of Breakfast Business Club meetings for Eleven Sports Media held at various venues across the country. Today’s Business Club was held at Worcestor Warriors Sixways Stadium- Over to you Andy…

staff member. Andrew Ray. Project Manager

Monday 22 August

My morning starts with a brew and a catch up with the best team around, the Glasgows Projects team!  I check that everyone had an enjoyable weekend, is fully recharged and ready for the week ahead.  Then,  I have a quick check over my emails before visiting the Production team to collect a Peli case full of AV goodies!  Belt and braces is our mantra, so my case contains all sorts of back-up equipment including spare cables, batteries and tape.  Even though I’ll be working with a venue technician, you never know when you’re going to be faced with a faulty VGA lead or have that one speaker turn up out of the blue with a presentation which they must run from their Mac, but they haven’t remembered their display port adaptor!


Having checked the AV kit with Scott and Jimmy, I then go to see Cat who is our dedicated Eleven Sports Media events Project Administrator.  She talks me through the admin and print items which she has prepared for the event.  Cat gives me a final update on the numbers expected, and hands me the all-important Master Delegate list, which I will use to check-off delegates as they arrive and keep with me in case of any onsite emergencies… belt and braces!


I load up my car and off I go to Worcester to the Sixways Stadium.


The Sixways is the home of Worcester Warriors.  The club has just agreed a new deal with Eleven Sports Media to install Eleven’s state-of-the-art StadiumTV platform and multi-award nominated StatZone system.


Thirty-three new screens have been installed to broadcast pre and post-match live sport and incorporate a built-in social media facility, while allowing full interaction and encouraging early arrival for fans to enjoy the pre-match build-up.


StatZone, meanwhile, is a revolutionary new content platform that takes supporters into the heart of the action, hosting detailed live data feeds as they happen.

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Both StadiumTV and StatZone will form part of a wider partner programme for the Club, with the launch of the official Worcester Warriors Business Club.

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The breakfast networking event is seen as a key benefit of the Business Club, allowing local and regional companies and brands to be given the opportunity to network with other leading organisations from across the region, aligning their brand with Warriors and also enjoying a number of commercial benefits.


Tuesday 23 August

The next morning I’m up early for breakfast and then over to the Stadium at 7am, to meet with the stadiums C&B manager and AV technician.  We talk through the timings and I make sure I have the stadium’s H&S information, including the fire evacuation procedure, which I will share with the client and event host later.


I layout the participants name badges alphabetically and make sure the registration area is ready for guest arrivals.


At 8am the Eleven Sports Media client team arrive I brief them on the evacuation procedure and we have a quick tour of the event spaces before we put out promotional literature.


Participants start arriving at 8.30am. I work with the client’s staff, meeting and greeting, handing out badges and providing copies of the delegate list which will be used for the networking session.



Our keynote speakers arrive a little before 9am and I show them to the meeting room, provide introductions to the venue’s technician and ensure I have the most up to date PowerPoint presentations pre-loaded on my laptop.


We’re all set!  The Welcome to the event is provided by the clubs Commercial Head of Sales who briefly thanks everyone for coming and supporting the event.  He wastes no time in inviting everyone to take breakfast and engage in networking.


Whilst the networking is taking place, and everyone is tucking into scrummy looking bacon butties, I go around collecting business cards for a prize draw to win a match day hospitality package.


45 minutes later, the host returns to welcome the Club’s Chief Executive, Jim O’Toole who shares the three keys to sports management – time, money, and passion.


He gave regional business leaders and entrepreneurs an insight into the challenges of managing the redevelopment of facilities, competing in the Premiership and being a sustainable business, speaking from his considerable experience in international sport marketing and management. He spent seven years consulting to global brands and rights holders such as Manchester United, Williams F1 and FIFA.  Jim’s presentation was followed by question and answer session and I handed around the wireless microphone to participants.


At the end of Jim’s session, the host comes back to the stage with the business cards ready for Jim to draw one lucky winner of the match day hospitality.


At 11am, the event is wrapped up, but nobody wants to move.  As always, everyone’s engrossed in networking, discussion and swapping business cards.  A clear sign of another successful breakfast networking event!


I manage to get packed up and back on the road a little before 1pm, after saying my good byes to the client and the staff at the Sixways who have been brilliant.